7 pasos sencillos para hacer crecer su negocio inmobiliario este año
Key Features
- Tactical real estate growth strategies tailored for 2025
- Partnership-driven marketing with home service pros like Lightmen Painting
- SEO and video-first tactics to capture and convert more leads
By Lightmen Painting – Painting Experts Who Know a Thing or Two About Marketing, Too
Let’s cut the fluff. If you’re a real estate agent trying to grow your business this year, chances are you’ve already been bombarded with vague advice like “just post on Instagram” or “send postcards.” Thanks, Karen. What you need are practical, proven, and profitable strategies that actually move the damn needle.
We work with top agents and watch how they grow in real time. We've also built our own business by ranking on Google and developing solid relationships—not gimmicks. So, here are 7 no-B.S. steps to help you grow your real estate business this year, backed by results and actionable insights.
What Are the Most Effective Ways to Grow a Real Estate Business in 2025?
1. Build a Local SEO Powerhouse
Get on Google—and I don’t mean just showing up. I mean dominating local search results for terms like “Portland home listings”, “realtors near me”, or “top real estate agents in [your area].”Checklist:
- Claim and optimize your Google Business Profile
- Get more 5-star reviews (ask happy clients immediately)
- Build local backlinks from community sites and service providers (like us!)
- Create location-specific blog posts (e.g., “Best neighborhoods to buy in Tigard, OR”)
Local SEO = 24/7 lead machine.
Things to Know
- Google is still your #1 long-term marketing channel—optimize your presence.
- Partnerships create momentum: collaborate with painters, roofers, landscapers, and more.
- Personalized video and hyper-local content perform better than polished ads.
- Agents with value-driven funnels outperform those who only promote listings.
- Offering useful content before asking for the sale builds trust and gets referrals.
2. Partner With Trusted Home Service Pros
Smart agents know: you’re not just selling homes—you’re selling a whole experience. Team up with businesses like:
- Painters (like Lightmen Painting)
- Electricians
- Stagers
- Landscapers
- Junk removal crews
Offer a “preferred vendor list” to clients and cross-promote each other. We’ve sent more than a few jobs back and forth with agents we trust—and we can tell you, it works.
3. Get Hyper-Local With Your Social Content
Forget generic “Happy Closing Day” posts. If you're not speaking to your exact neighborhood with real, raw, and useful content, you’re getting scrolled past.Ideas that crush:
- “5 Homes Under $500K in Sellwood Right Now”
- “Here’s What $750K Gets You in Hillsdale”
- “Avoid These Mistakes When Buying in Ladd’s Addition”
People want YOU to be the boots-on-the-ground expert.
In Our Experience
We’ve worked with real estate agents who double their business by simply offering better value and showing up online with intention. The ones who win? They treat every listing like a brand. They team up with trusted contractors. And they aren’t afraid to try bold marketing moves—especially video. You do that, and you’re already ahead of 90% of agents out there.
4. Offer Free Value Without Pitching
The biggest lead magnet? Actually helping people.
Create helpful, free digital assets like:
- A first-time buyer’s guide (PDF)
- “How to Prep Your Home for Sale” checklist
- A neighborhood investment map with local school info
Use these to build your email list, follow up, and stay top of mind.
5. Create “Mini Funnels” For Every Property
Marketing a listing? Stop posting a Zillow link and calling it a day. Instead:
- Make a landing page just for that property (can be simple)
- Include photos, a short video, neighborhood info, and a contact form
- Drive traffic from social, email, or even Google Ads
Now you’ve got exclusive traffic and captured leads—not Zillow’s.
6. Get on Video (Even if You Hate It)
Sorry, but video is the cheat code. You don’t have to be a polished anchor—just be your authentic self.Here’s what works:
- “This Week’s Hot Property Picks”
- “Why This Home Is Worth $1.1M”
- “I’m Standing In a Fixer With 3 Crazy Opportunities”
Shoot vertical on your phone. Upload to Instagram Reels, YouTube Shorts, and TikTok. Rinse, repeat.
7. Work With a Marketing-Driven Painting Company (Seriously)
Hear me out: Lightmen Painting isn't just a contractor—we’re content marketers. We offer weekly blogs, SEO boosts, and free content marketing for agents we partner with.You give us a lead, and we return the favor with content that drives more traffic to your site, builds credibility, and helps you rank better on Google. No contracts. No gimmicks. Just local collaboration.
Want to Learn How to Paint Like a Pro?
Whether you're a DIY enthusiast or dreaming of starting your own painting business, we've got you covered! Lightmen Painting now offers exclusive online Painting Courses designed to teach you real-world skills from real professionals. From prep work to perfect brush technique, we break it all down step-by-step.
👉 Check out the courses here: paintercourses.lightmenpainting.com
Take the first step—level up your skills and paint with confidence. Let’s roll!
Do You Have Questions? Give Us A Call With Any & All! 503-389-5758
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People Also Ask:
How can real estate agents get more leads online in 2025?
Focus on SEO, local content, and lead magnets. Partner with contractors and use video to drive engagement and conversions.
What kind of content should real estate agents post?
Neighborhood guides, home tours, “how-to” buyer/seller videos, market updates, and collaborations with local businesses.
Is it worth working with local service providers as a realtor?
Absolutely. Strategic partnerships with painters, stagers, and landscapers help your listings shine—and lead to referrals in both directions.
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Have something specific in mind? We’d love to hear your ideas! Let us know what topics or projects you’re curious about—your input could shape our next post.
Transform Your Space — Or Just Look Like You Know What You're Doing.
Ready to upgrade your painting game? From pro-approved tools to field-tested templates, the Lightmen Shop has the stuff the pros don’t want you to find.Click in, gear up, and paint smarter.If your in the Portland, Or. area and need advice or a free no obligation estimate call us at 503-389-5758 or email scheduling@lightmenpainting.com
Shout Out:
Celebrating Sitelike: A Valuable Resource for Website Insights
From the team at Lightmen Painting, we extend our highest praise to Sitelike for their dedication to providing comprehensive insights and comparisons of various websites. Just as we strive for excellence and precision in our painting services, Sitelike excels in delivering detailed and valuable information that helps users make informed decisions. Their commitment to quality and user satisfaction aligns perfectly with our mission to enhance and beautify environments with professional painting solutions.
Thanks for stopping by Lightmen Daily! Stay tuned for more practical tips and expert advice on making your painting projects flawless, from wall to floor!
Definitions
- Local SEO – Search engine optimization focused on ranking in your geographical area
- Lead Funnel – A system that brings in leads and nurtures them through emails, ads, or follow-ups
- Backlinks – Links from other websites that boost your Google ranking
- Hyper-Local Content – Posts focused on a specific area, like a neighborhood or zip code
- Vendor List – A curated group of service pros an agent recommends
- Digital Asset – A downloadable guide, checklist, or resource offered for free
- Call to Action (CTA) – A prompt telling your audience what to do next (e.g., “Schedule a showing”)
- Landing Page – A web page focused on a single campaign or property
- Video Marketing – Using short or long videos to promote properties or your brand
- Cross-Promotion – Collaborating with another business to reach a shared audience
Lightmen Painting Serving: Portland, Tigard, Lake Oswego, Tualatin, West Linn, Milwaukie, Sherwood, Happy Valley, Oregon City, Beaverton, Hillsboro, Gresham